AI has opened up a whole new world in photography—one where the impossible suddenly becomes possible. From dreamy, doll-like portraits to spooky, old-timey horror aesthetics, AI allows us to create images that previously would have required huge teams, endless resources, or a sprinkle of pure magic. But with these possibilities come complexities, especially in industries where scrutiny is already high, like modelling or the sex industry.
So, here’s the big question: Will AI enhance trust and creativity, or will it simply ramp up the scrutiny and blur the lines of reality?
Before diving into the fun stuff, let’s unpack what AI in photography actually is. AI isn’t just about flashy effects—it’s a broad set of technologies powering everything from smart cameras to mind-blowing generative images.
Here’s a quick overview:
The key thing to remember: AI itself isn’t good or bad. It simply reflects the intent of the person using it.
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This is where AI gets really fun. The creative outputs are endless.
Transforming Photos into Artistic Styles: From dolls to horror aesthetics to vintage photography, AI allows us to reimagine reality. One of my friends allowed me to share a stunning example of a horror-aesthetic photo she created using Gemini AI—a dreamy, Y2K-inspired portrait with shiny pink satin bedding, a 90s-style chorded phone, and golden butterfly clips in her hair.
Toying with Reality: I had some fun turning photos of myself into a Barbie doll. Using an AI prompt, I created a high-class Barbie figure with tiny accessories—a champagne bottle, iPhone, music box, and lip gloss—packaged like a high-end action figure. Some images leaned more Baywatch Barbie than traditional doll, and while I could’ve iterated endlessly for realism, the process highlighted the creative playground AI opens.

Storytelling Without Limits: AI allows photographers and creators to tell stories that previously required vast resources. You can experiment, iterate, and visualise concepts that were once impossible.
Accessibility: Even if you’re not a traditional photographer or lack fancy equipment, AI gives you a chance to create striking visuals.
It’s playful, artistic, and yes—sometimes a little surreal—but it also forces us to consider where reality ends and AI begins, particularly in industries judged on appearance.
AI isn’t all fun and games. There are real concerns:
So, we must ask: can transparency about AI use build trust, or will it further erode confidence in visuals?
In many of my roles, AI has been an incredible helper—speeding up tasks that used to take hours or even days. From editing images to streamlining workflows, it’s undeniably powerful. But with this power comes responsibility.
It’s important to consider the ethics of AI. We’re already seeing clickbait content generated at scale, and AI has the potential to create “perfected” versions of everyone. What does that do to the self-esteem of the next generation—or even to our own sense of self? These are the questions we need to keep in mind as we embrace AI creatively.
AI should be used as a tool to enhance creativity and efficiency, not as a shortcut that distorts reality or amplifies unrealistic standards. When used thoughtfully, it can save time, spark ideas, and open doors—but only if we maintain awareness of its impact on people and society.
AI is neither a saviour nor a saboteur—it’s a powerful, evolving tool that can speed up workflows and open up creative possibilities. But it’s not just about what AI can do; it’s about the ethics we create around it. That means developing your own personal ethics and structured ethics within businesses. Yes, that includes you—don’t forget, you are your own business.
At the same time, we need to stay critical. Learn to question what AI is creating, what others are creating, and what your audience or clients are being shown. This awareness helps you navigate a world where images—and people—aren’t always what they seem. Ultimately, it’s about choosing carefully where to invest your time and attention, and trusting the lovely people who are authentic and transparent.
So, enjoy the ride, embrace the creativity, but keep your critical eye sharp… hang on for AI life! xxx
Author: Barbie
FOR: Langtrees.com
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“For AI’s potential to stay positive, transparency is essential. Creators should clearly label when an image is AI-generated or heavily edited, not just for ethics, but to maintain trust. In short: yes to AI as a creativity booster, but also a strong caveat, it must be used responsibly, with respect for truth and human authorship”
“Feels like we’ve hit the point where even photos need a disclaimer: “May contain traces of reality””
“I'm still very much learning when it comes to AI. It seems great when done right but can be miss used do easily. I do love the pictures Master Yoda has been doing with the Langtree ladies, very professional and look great. ? ”
“I think AI has its own limitations and possibilities for sure! You are absolutely correct, thoughful use of it makes things better, but there are a few mistakes that AI often makes, and there comes the twist! If we do not pay attention to the details and make mistakes in giving the prompt, the whole attempt goes down the drain. Nevertheless, I ain't a fan of AI, but I really liked some of the videos and photos that were created for Langtrees Ladies and liked the picture of MA and her mother brought to life with AI. This is where it wins the game. Someone who is mortally not with us, AI can just help us bring them back to life, thus makes those eyes sparkle with happiness always. ”
“What you’ve written nails it: AI is a tool, not a mask. And I just want to say how proud I am of the girls at Langtrees for leaning into that with real care. They didn’t ask for fantasy faces or plastic-smooth bodies. They asked to be seen—clearly, beautifully—just as they are. We used AI like good light: to tidy the edges, to let the truth shine. Nothing fake. Nothing “mentally Photoshopped.” Just authenticity with a gentle polish. It’s been a pleasure to sit with each of you, listen, learn, and build together. Behind every photo there’s a woman with a story, a schedule, and a heartbeat—and you let me see that. That trust matters. You showed the brave version of AI: transparent, ethical, human-first. To anyone watching from the sidelines: this is the path. Use the tech to serve the person, not the other way around. Keep the soul in the frame, the craft in the process, and the audience will feel it. Grateful to be on the ride with you all. Be excellent to each other.”
“This was a great read, super balanced take on AI in photography. Totally agree that AI’s not the enemy, it’s all about how we use it.”
“Doesn't do anytime any favours when it's used to change advertisers fundamental appearance. It might get ab customer in once, but not likely to lead to repeat business”
“Unfortunately it is like an arms race, where if many are manipulating images to gain a competitive advantage then it would be difficult to not follow suit. Credit to those that advertise with integrity.”
“Such a thoughtful post, Barbie! You’ve hit the nail on the head with the balance between embracing AI’s potential and staying mindful of its ethical implications. AI can definitely be a powerful tool, but the risks of misleading representations and unrealistic standards are real. Transparency really is key if we want to build trust, not just with the content we create but also with ourselves and our audiences. It’s all about using AI to enhance, not distort, reality. Thanks for sharing these important insights!”
“This article definitely helps to explain the complexities of using AI for all to understand. It is most definitely a helping tool and not a substitute, no one or nothing can ever replace genuine experiences. I like that AI can help elevate everyone’s creativity and visions in ways they wouldn’t normally be able too. I’m excited and nervous to see where this technology leads us. ”
“I really enjoyed this article, it’s refreshing to see someone discuss AI in photography honestly. I agree that AI can be a great creative ally when used right, but it easily crosses the line into something misleading. In this industry, authenticity still matters. A little AI to enhance mood or style is fine, but nothing replaces real connection, real beauty, and real experience.”
“Very nicely written, thanks Barbie. I have been using AI in my personal life helping with grammar in English as English not my first language. I also use AI in my work profile, my Instagram post. I think being creative and play with AI generated website to find the right images that match with your personality is very important. Having the correct pictures will keep you confident and comfortable on the work floor. I am already loving it but also very excited what the future going to bring us.”
“Nicely written, Barbie. Personally, Ive been using AI to help create exciting Langtrees Canberra agency ads for the past couple of years, and its incredibly fun and helpful. Every holiday season I have a new themed version of our 'Langtrees Canberra Lady', which I think makes our ads more creative, and helps change them up each time a new event or holiday is coming up. People just need to make sure they're using these new tools in CREATIVE ways, and not MISLEADING ways. :)”